When French Touch Consulting was founded in 2018, the conversation around plastic pollution, over-consumption, and climate change was still, for many businesses, mostly theoretical. Our founder had spent years travelling across Asia and beyond, and the picture on the ground told a different story: polluted waters, overwhelmed recycling systems, and a level of global over-consumption that no longer looked sustainable in either emerging or developed markets. From that observati

In the late 2010s, European and American regulators began scheduling a wave of environmental legislation set for enforcement in the 2020-2025 period. Plastic bans, supply chain traceability, carbon border adjustments, strengthened social audits, transition to new materials: the agenda was broad, the timeline was ambitious, and the obligations were clear. For companies based in China doing business with Europe, one thing was beyond doubt: these regulations targeted us directly